Congratulations! You’ve made the decision to sell your home; one of the biggest decisions you’ll make throughout your life. Based on referrals from friends and family members, you interview three realtors and learn that each will charge a hefty commission to market and sell your home.
Feeling irritated by the commission rates? You’re not alone. According to ComFree’s December 2011 poll of Canadians, 58 per cent of respondents would rather make a purchase from someone who is not working on commission.
If you can’t justify paying $15,000 in realtor commissions, you have other options.
You can sell your own home privately. To do this, buy a ‘For Sale’ sign from the dollar store and hang it on your lawn. Generally speaking, however, if you don’t actively market your home through newspaper ads, Kijiji and online brokerage sites, no one will know your house is on the market. The largest risks with this approach are that you may not be equipped with the right information to know how to price, market, and wade through the legalities of selling your home.
A second alternative is to use a reduced commission listing services, like ComFree, which allows you to market your property through its website and brokerage sites like MLS and Realtor.ca. It also provides excellent resources to educate buyers and sellers on their local real estate market and it provides a step-by-step real estate transaction framework that can easily be followed. The fees for these services are less than $1,000 – a fraction of what an average home seller would pay in commission.
There are certainly benefits to working with a qualified real estate agent when sellers have limited time and/or information; they’re knowledgeable about the market (where, when, and how to buy) and how to conduct a successful transaction. They have access to immediate information such as home price comparisons or community development plans and they can market your home through their networks.
But, Canadians are becoming increasingly more frugal and don’t want to fork over their home equity in commission.
Long before you hang a ‘For Sale’ sign on your lawn, seek information from qualified sources. Download FREE real estate aps or visit listing websites to compare prices, neighbourhoods, etc. Whether you work independently or with an agent, it pays to conduct thorough real estate research.
Check out ComFree’s infographic on the benefits of saving money on commission: http://www.duproprio.com/files/Infographic.JPG
Published by Metro News January 31, 2012: http://www.metronews.ca/calgary/comment/article/1084547–mi-casa-your-comission